Tue. Sep 29th, 2020

The Disney empire strikes back at Netflix – but more rivals are set to enter the fray

Disney’s share price soared as customers signed up in their millions – but as costs rise, it will be a struggle for all players to survive in the crowded streaming universe

Disney’s eagerly anticipated entry into the streaming wars last week proved that the days of Netflix’s virtual global monopoly are well and truly over. Backed by a stellar library of content, from the Marvel and Pixar films to the $100m live-action Star Wars series The Mandalorian, Disney+ attracted 10 million customers on day one.

A technical glitch that temporarily crashed the service failed to dissuade fans in its launch markets, the US and the Netherlands, although sign-up numbers were swollen by Disney+ being offered free to customers of Verizon mobile for a year.

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