Demand to emulate the look of reality TV stars has seen an explosion of hairdressers on a street in Essex.
There are 12 hairdressers in a 400 meter stretch on Moulsham Street in Chelmsford.
Local businesses put the increase down to people trying to copy stars from TOWIE, who are rarely seen with a hair out of place.
Female stars of the show sport big bouncy curls with perfectly manicured nails whereas the men sport shaven sides and quiffs.
Credits. Story: Metro.co.uk Photo: moulshamst.co.uk